ESPN and the AFL
Tino's Bloghouse
ESPN idea for AFL is 'Brilliant!'
RAY BUCK
ESPN is taking seriously its new contract to telecast Arena Football League games through 2011.
The 24/7, all-sports network conglomerate has picked Mike Greenberg and Mike Golic, of the popular Mike & Mike in the Morning ESPN radio show and ESPN2 simulcast, to be its No. 1 broadcast team of AFL games this season.
Sports radio's "Odd Couple" in the TV booth for the top AFL game of week is "Brilliant!" - except that ad campaign has been taken.
The AFL hasn't tried to be the NFL. Smart move.
Said senior executive Jay Rothman: "Mike and Mike have unbelievable chemistry. They're a fun listen. We weren't looking for the traditional play-by-play/analyst [booth]."
So far, mission accomplished.
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