ESPN and the AFL
Tino's Bloghouse
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ESPN idea for AFL is 'Brilliant!'
RAY BUCK
ESPN is taking seriously its new contract to telecast Arena Football League games through 2011.
The 24/7, all-sports network conglomerate has picked Mike Greenberg and Mike Golic, of the popular Mike & Mike in the Morning ESPN radio show and ESPN2 simulcast, to be its No. 1 broadcast team of AFL games this season.
Sports radio's "Odd Couple" in the TV booth for the top AFL game of week is "Brilliant!" - except that ad campaign has been taken.
The AFL hasn't tried to be the NFL. Smart move.
Said senior executive Jay Rothman: "Mike and Mike have unbelievable chemistry. They're a fun listen. We weren't looking for the traditional play-by-play/analyst [booth]."
So far, mission accomplished.
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